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Web performance and Core Web Vitals optimization

Audit and optimization of loading, interactivity and visual stability using real-user data, not assumptions.

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LCPLoading
INPInteraction
CLSStability

Scale: from 0 to the “poor” threshold. The tick marks the “good” limit.

Web performance

What's included

Audit with real data

Field data (Chrome UX Report and Search Console) and lab data (Lighthouse) to find what fails and where.

Loading optimization

Images, fonts, critical CSS and JavaScript to improve LCP.

Interactivity and stability

Fewer blocking scripts and no layout shifts to improve INP and CLS.

Monitoring

Ongoing measurement so improvements are not lost over time.

When it makes sense

  • Search Console flags URLs with “needs improvement” or “poor” Core Web Vitals.
  • Your site is slow on mobile.
  • Content jumps while loading or buttons feel slow.

How it works

  1. Diagnosis

    Goals, content and technical starting point.

  2. Plan

    Clear priorities: what gets done, in what order and why.

  3. Build

    Lightweight, accessible and tested on mobile.

  4. Measure

    Measured with real data, then adjusted.

Frequently asked questions

What are Core Web Vitals?

Google's metrics for real page experience: loading (LCP), interactivity (INP) and visual stability (CLS). Good values are an LCP of up to 2.5 s, an INP of up to 200 ms and a CLS of up to 0.1.

Do they affect rankings?

They are part of the page experience signals Google uses. They do not replace relevant content, but a fast site improves experience and conversion.

What do you need to start?

The site URL and, ideally, read access to Search Console.

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